HH KKS: The living being is by nature pleasure seeking…but he will not find it…although there is some pleasure in the material world there is no fulfillment in the material world…we make a big mistake…we equate pleasure with fulfillment…but that’s not a fact…there’s a distinction between the two……..pleasure may be there in the material world although in minute degrees…but no fulfillment…that doesn’t exist…fulfillment only exists in the relationship with Krishna thus the Vaisnavas are remembering this and thus they don’t become bewildered by all the amazing opportunities for enjoyment that exist in the material world!

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