HH KKS: Well, transcendental sound- sabda-brahma- is always potent because Krsna Himself is manifest in transcendental sound. It is said, like the Bhagavatam is the literary incarnation of Krsna, the Holy name- ‘bhinnatvan nama-naminoh- is Krsna. So in this way, transcendental sound…we are then associating with Krsna.

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