We should increase the quality of our chanting, that ‘s what it means: “The ten offences- it is also offensive to be inattentive while chanting the holy name.”
To not be inattentive but to really chant to increase the quality, improve the quality.
As soon as we feel even a little bit of separation from Krishna:
“Oh, Krishna is not fully satisfied, Oh a little bit of separation: Krishna wants more now!
Krishna for whatever reason He wants more surrender now!”
That is the note from Krishna: “ Time for you to make more endeavour”
(Kadamba Kanana Swami 07/09/2003)