There is a direct connection between hearing and chanting; hearing and chanting enhances one another. This is the process of chanting Hare Krsna. Hearing, chanting and remembering are going together and gradually as our remembrance of Krsna is increasing and as we are seeing the wonderful qualities of Krsna, naturally we will want to chant His names. It is no more a matter of forcing ourselves to chant the mantra, but naturally, naturally we want to chant. How wonderful is Krsna! And each time we say, Krsna, we are full of appreciation…(HH KKSwami, Durban, South Africa, 2009)