In Krsna Consciousness we see that the relationship with the Lord is not some sort of one-way traffic. It is not that the Lord is a kind of all-pervading benedicting Loving Lord who is has love upon the living beings equally, but we are having a personal Lord who is very personally involved with His devotees.
Yes, He is that all-benedicting all-pervading impartial loving Personality for those who are not surrendered unto Him, but for those who are surrendered unto Him the Lord is emotionally involved with the devotee…
Krsna is as much emotionally involved with the devotee as the devotee is with Krsna.
(Kadamba Kanana Swami 2003)