Chanting is the process. Chanting is also the goal! So one has to simply follow the process- and it’s not about just one’s consciousness: it’s about what we do. We must do it! We must apply ourselves to chanting – and this is how we judge- those who really seriously chant they are the ones that are going to penetrate, they’re going to enter into that other domain, which is now invisible to us, the ecstatic festival of Lord Gauranga!
(Kadamba Kanana Swami, 27/1/10)