Srila Prabhupada says “to give-up this fruit of desire is only possible for a devotee who has love for Krsna”. Love for Krsna is not so difficult to attain. Of course, pure unalloyed love, the love that the uttama adhikari, the topmost devotee has, may be, is very advanced stage. But, it is said that the madhyama adhikari also has Prem for Ishvarah.
isvare tad-adhinesu
balisesu dvisatsu ca
prema-maitri-krpopeksa
yah karoti sa madhyamah,
so it says, he has perm for Ishvarah. So, love for Krsna is not difficult because, Krsna is nice. So, simply we have to take time for Krsna. Then attraction to Krsna will develop. Our biggest problem is that we get so busy with the other things that we just get out of the habit of making time. And, then once we are out of that habit, it is difficult. And, everything is difficult. Although we like it, but somehow or the other, it is difficult. Then it becomes a struggle.
Therefore one must constantly bathe in transcendental service, again and again. Then one becomes automatically uplifted. Just like a kirtan. Not a short kirtan but a substantial kirtan. Immediately something is there, some energy, some upliftment is there.
(Kadamba Kanana Swami, Dusseldorf, Germany, September 2011)