“Hare Rama, Hare Rama”.
It means, ‘ what misfortune, what a great misfortune’. So each time they are calling out:
“What misfortune, Hare Rama”.
Meanwhile they are getting the greatest benefit. There is an old puranic story about such a yadahana who had been pierced from the tusk of a wild boar. The result was that he was thinking:
“How could this happen?”
Then he was calling out:
“Hare Rama, Hare Rama! What misfortune.”
As a result because he was calling out ‘Hare Rama Hare Rama’ at the time of death, he went back to Godhead! There are so many amazing stories like that. I know one particular case where one boy was taking initiation, and his mother went for the ceremony. His father didn’t go because he didn’t want to miss the football on TV. So he was sitting in front of the TV, and when his wife came back, the father called out:
“So what’s his new name?”
It was a name with Krishna, I think it was Atul Krishna, and he repeated the name…..just then he dropped dead, on the spot, after he had said the holy name!
So unwillingly the holy name is being chanted, and unknowingly the holy name is being chanted – with no intention to serve the Lord………..with no spiritual intention whatsoever, and yet the benefit is there. That is the nature!