(Kadamba Kanana Swami, Melbourne, Australia, 2011)

So why in the other ages were they not chanting the holy name?

They were………. they were also devotees who were chanting the name of the Lord in other yugas and other ages, but there was a difference and that was:

‘kathañcana smṛte yasmin
duṣkaraṁ sukaraṁ bhavet’,
(C.c. Adi 14.1).

That in this age of Kali whatever is difficult is made easy by the mercy of Sri Caitanya Mahaprabhu. So previously you had to chant and chant and chant forever to get the result. But now you chant a little and you very quickly get the benefit. So in that way, especially in this age of Kali, the most potent process is made easy by the mercy of Sri Caitanya Mahaprabhu, and therefore now, especially through the direct process of associating with Krishna can one make advancement!

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