(HH Kadamba Kanana Swami, Serbia, 13th July 2012, CC Antya 1.101)
The sankirtan movement is spreading over the entire world. Srila Prabhupada writes how in Mayapur, the Ganges is overflowing and everything is underwater by the flood and this is foreboding that the whole world is being flooded by the sankirtan movement of Lord Caitanya.
In this way, the sankirtan movement of Lord Caitanya is spreading from devotee to devotee, from person to person, from one who becomes touched.
It is said in the sastra, that the living being is “ananda-mayo bhyasat” – or, that the living being is by nature pleasure-seeking. So when someone sees a glimmer of pleasure in the transcendental activities of a devotee, then one develops some faith: “Oh, here is happiness!” And one decides to discover it a little more – at first carefully, not too enthusiastically – check it out a little more… but, somehow or the other, the sankirtan movement awakens a great taste in us.
We surprise ourselves. I mean, we are more attracted to this than we thought. But somehow or the other, if we get over that hurdle and carry on – usually the deciding argument is the prasadam – what can we do? You have to taste it again and again!
Then we come to the point where we continue with the chanting of the holy name.