(Kadamba Kanana Swami, 01 March 2012, New York, USA, Lecture)
Everything is bound by time but the maha-mantra is eternal. So many things change in our life – it’s just amazing what can change – but somehow or other, this chanting never changes. It is constant because the name is Krsna himself who descends from the spiritual world and is not bound by time; therefore this is the one constant thing in our life, the one thing that stays!
Everything else may crumble with time but this does not crumble. Rather, every time we chant the mantra, it will never be lost. Each time we chant the mantra, it piles on top of each other and just builds up. So in this way, our chanting will just gain in strength, in depth, and gradually it will take over everything. At that stage one becomes transcendental.