(Kadamba Kanana Swami, November 2015, Vrindavan, India, Video Interview)
The scriptures speak about ahankara which means material attachment or false ego. False ego implies identification with the body where we think, ‘I am this body and all the things in the world are mine – I and mine!’ This is the bodily conception of life – aham mameti. This is false ego but there is also purified ego. Purified ego means to know that we are the eternal servants of Krsna and this is the ego which is desirable. This ego leads to eternal life where we eternally remember that we are the servants of Krsna. Then we become blissful and happy to be with blissful Krsna. Then life is ecstatic at every moment and every step is a dance and every word is a song!