(Kadamba Kanana Swami, Srimad Bhagavatam 4.28.55)
The living being is by nature pleasure seeking and this is so deeply intrinsic to his nature that once he starts seeking for pleasure, he cannot give up. Once the living being becomes misdirected, that drive for pleasure is so strong that he just does not give up, he keeps on looking because the material energy is a reflection of the spiritual energy which is endless so there are endless varieties. So the living being thinks, “Well, maybe one of these days, it will work.”
This is how maya captures the living being, feeding on that fundamental nature of the soul which is that the soul is pleasure seeking. So one has to cut this drive with intelligence, one cannot wait until the point where one is tired of it! That was Rajneesh, later also known as Osho, who had the philosophy, “You just indulge in sense gratification to a point where you become sick of it!” But you never really get sick of it, just sick of it for a few days but then you try again.
Srila Prabhupada said that if Osho’s philosophy would be true then the pigs would be the biggest yogis! We have this idea that we will stop when we are exhausted with material things. We will never become exhausted but at one point, on the strength of knowledge, we have to say, “This doesn’t make sense, this is not intelligent. I’m going to stop.” You have to cut material desires and it will be a little painful. This initial cutting has to be done otherwise we will not take to spiritual life!