(Kadamba Kanana Swami, September 2017, Cape Town, South Africa, Evening Class)
There are always people who will say no to a book today. In their mind, they had to make the choice and they said no. However, some attachment, some curiosity has been awakened and the next time you offer it, again they may say no but then one day, they will come on their own. They say, “Excuse me. Can I have one of those books?” People like that come out of nowhere. Those are the people who got the ajnata-sukrti (unknown spiritual benefit). Those who say NO today are the ones who will say YES tomorrow. So we should not be discouraged when people say no. Of course, easier said than done, it is discouraging but at least people get purified a little.