(Kadamba Kanana Swami, September 2017, Cape Town, South Africa, Evening Class)

It is not just about the number of books that you distribute because if you sell someone a book which they do not really want, they may not read it. But if you make a good connection then they will feel they got a book from someone who is very nice. They will definitely feel that it is a special book to read because it came from a special person. Do not forget, they buy the person too and not just the book. They buy you too! Still, we sell the book on the merit of the book – we just present it and the book will sell itself because after all, it is Krsna and Krsna is all attractive. So these things are nice because the more we sell the books on the merit of the books, then we are glorifying the book and then we become uplifted to a spiritual consciousness.

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